Privacy Policy

This policy outlines what kind of data we collect about you, how we use, share and manage this data. It also outlines the choices you have about this data while you are browsing our boho style clothing website.


We collect your data in several ways including when you choose to share it with us and when you shop on our on-line channels. The information below describes what we collect, how we collect it and why.

Your email

  • How we obtain your email number?

    • When you shop on our website, or reach out to us via the chat or send us an email to make a purchase, we ask you for your contact info

    • You may choose to receive marketing communications from us

  • Why do we collect and how do we use this info?

    • We will use it to contact you about your purchase

    • We need your contact info to give you updates about your order

    • If you choose to receive marketing from us, we use your data to send you info about our latest and greatest products and services, like sales and contests. You can choose to erase your data any time.

Other information about you such as your name, address and payment details

  • How do we obtain other info about you?

    • When you buy items from our website, we ask for your name, address, payment details, and contact info.

    • When you contact us with a comment, question, or complaint, we’ll ask for information that identifies you.

    • If you post to our digital channels (such as reviews or pictures) we get the info you post.

  • Why do we collect and how do we use this info?

    • We need this info to process your order, deliver goods and services to you, process payments and communicate with you about the status of your order.

    • We use these details to give you birthday surprises and help you find what you are most interested in.

    • We need this to promptly respond to your enquiry. We may also use your feedback (in an anonymised form) to improve our products and services.

    • We use your feedback to improve your experience on our channels and to improve our products and services.


Technical Info like your IP, browser etc.

  • We obtain technical info

    • When you visit our website, we collect technical information such as: your IP, browser type, your operating system and how you browse or use our website or app.

  • Why do we obtain and how do we use this info?

    • We need this info to protect your data and our site. We also use it to improve your experience and to improve our products and services.

    • We also use ‘cookies’ and similar tech to collect data about the pages you access or visit.

    • For more about ‘cookies’, you can learn here.



We want to connect with you where it is most convenient for you. We do not sell your personal data to third parties. We participate in online advertising to help you find our products. We may use information about you, like what you’ve purchased in the past, so we can reach you on other websites or social media networks with relevant product. If you do not want that, see instructions on how to delete your cookies.

When we share data, we always demand our partners protect your data and follow the data privacy law. If you choose to give others your data directly (like Google or Facebook) their rules apply to that data, not ours.



We may share your data with our production and fulfilment partners who help us fulfil our commitments to you. These companies help us process data, host our digital websites and apps, process payments, send communications, fulfil orders, or provide us or you services.

We may store data in the United Kingdom, the rest of EU, and the United States. When we send your data outside the EU, we use the European Commission’s standard data protection clauses. We also use digital and other security measures to protect your data and make sure only people who need it can access it.

We require our service providers to protect your data and use it only as the law allows. They cannot use your data except in helping us provide you products and services or as allowed by the privacy law and our contracts.


Made of Stories contracts with outside service providers to help us better understand your use of our website. Our service providers place cookies on your computer or use other technologies to collect various kinds of information for us related to your use of the website, so that we and our business partners may continue to refine and improve the site and other sites for our customers, and provide advertising tailored to your interests. We do not allow our service providers to collect any credit card, username or password information. As a visitor to the website, you may opt out of being included in this collection of data by deleting your cookies. We may also use our own cookies to deliver enhanced online display advertising tailored to your interests.

“Cookies” are bits of information that are automatically stored on your computer. If you do not want to have cookies on your system, you can set your browser to disable them.

We also use other methods of automatic collection to determine information about visitors to our website, including the IP address, browser, language preferences, and computer identification numbers. We use the information obtained using these tools to provide better customer service, enhance our product offerings, and detect potential misuse or fraud. To opt out of any such data collection, delete your cookies.


The security of your data is important to us. We use digital security and process controls to protect your data. We encrypt and anonymize data where we can and it makes sense. 

Just so you know, we will never contact you and ask you for your password.


We need your data to fulfil our contracts with you, provide you great products and excellent service, and comply with some laws. We plan to keep your data until we no longer have a relationship with you or for as long as it is required by contract or law.


We do not want to collect any data from people under the age of 16. If we learn that we collected any such data, we will delete it.


Our goal is to serve you. We know you want to control your data and you have the right to do so. We serve customers in many countries, and data privacy laws differ from one to another. Here is a list of the rights you have in the European Union:

  • You can ask us to correct your data or to delete some of it

  • You can ask for a copy of your data or info about what we collect, why and who we share it with

  • You can ask us to transfer data you gave us to other companies

  • You can ask us to stop using some data

  • You can ask us to stop sending you marketing

  • You can make a complaint to a local data protection authority


We plan to defend your rights and work with you to make sure you feel that your data is protected. If you have any questions regarding your rights, please Contact Us.

To keep you safe, we will need to verify your identity before we can assist you with these rights.


We may update this Policy from time to time. We’ll post the new policy here. This Policy was last updated on 31 July 2020.


Our Data Protection Officer (DPO) is working hard to protect your data. Our DPO can help you with questions about this Policy or your data. If you want to contact our DPO, you can do so by emailing You can also mail us at: Roéll, The Heights, 93-95 Rushey Green, London, SE6 4AF, UK.

If you don’t want us to send you marketing anymore, you can contact our DPO or just unsubscribe from the link in one of our messages.


Made of Stories Shop is a trading name of Roéll LTD, a UK registered company (company number 12754788), whose registered office address is: Roéll, The Heights, 93-95 Rushey Green, London, SE6 4AF, UK.

End of Privacy Policy.